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Useful
links
http://www.insead.edu/
http://www.palgrave.com/home/
(publisher)
Other books
:
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Strategies
for Asia Pacific (3d Edition, 2006)
Stresses the importance of the Asia Pacific region
in the context of international strategies of the firm, applying
selected concepts and theoretical frameworks of international
business strategy to the Asia Pacific region. Case histories
of Western business successes and failures in the region illustrate
chapters on Asia as a market, Asian business logic, and country-based
and global partnerships. Of interest to Western managers doing
business in Asia. Can also be used as a text for business courses
on Asia at undergraduate and MBA levels. |
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